SHOWCASE NEW ZEALAND
Overview
Business development initiative leveraging the LA 2028 Olympic Games to connect the best of New Zealand enterprise and innovation with California and US business networks at a milestone time in a miles market - New Zealand's Second Largest Trading Partner (United States) and the Fifth Largest Economy in the World (California)
Leveraging the work already done by the US Foundation of the New Zealand Olympic Committee to establish the New Zealand House at the Culver Hotel and Culver Steps - Showcase New Zealand can help deliver on New Zealand's trade imperative.
Executive Summary:
The LA 2028 Olympic Games present an unparalleled opportunity for New Zealand businesses to significantly expand their global footprint. This initiative is designed to leverage this world-class platform, targeting California's robust $3.9 trillion economy, the fifth largest globally.
With New Zealand House already established in Culver City and best in class relationships across LA and beyond, we possess a critical foundation for cultivating enduring commercial relationships and driving substantial economic growth.
International precedents from past Olympic Games— Brazil's success in Rio 2016, and the strategic engagements by Switzerland and the Netherlands—provide clear evidence that dedicated Olympic business platforms generate highly measurable and impactful returns.
International Precedents
Securing valuable export contracts, forging pivotal strategic partnerships, enhancing market access for innovative products and services, and attracting crucial venture capital investments.
Our program is modeled on these proven successes, aiming to replicate and exceed them for New Zealand's benefit.
The California Advantage
Venture Capital Hub
Access to a dynamic $100B+ venture capital market.
Innovation & Tech Leadership
A global epicenter for technology, entertainment, and innovation.
Strategic Market Gateway
Unrivalled access to the broader US and Asia-Pacific markets.
Investment & Expected Returns
Investment Required
NZD $6-8 Million
This investment is crucial for comprehensive programme execution, covering everything from logistics and event hosting to targeted business matchmaking and market entry support.
Expected Returns (Conservative 12-month scenario)
  • 50-75 participating NZ companies gaining direct market exposure.
  • $10-15M in new export contracts secured, driving economic growth.
  • 5-10 strategic partnerships fostering long-term collaboration.
  • 3-5 venture investments fueling innovative New Zealand enterprises.
Critical Success Factors
01
Early Engagement
Commencing activities 2-3 years prior to the Games maximizes preparatory advantage and relationship building.
02
Structured B2B Matchmaking
Implementing targeted, pre-arranged meetings ensures high-value connections between NZ businesses and Californian counterparts.
03
Sector-Specific Focus
Concentrating on key growth sectors where NZ has a competitive edge ensures impactful and relevant engagements.
04
Clear Measurement Framework
Establishing robust metrics for tracking outcomes and demonstrating return on investment.
05
Public-Private Partnership
A collaborative model between government and industry ensures broad support and shared success.
Management & Timeline
The initiative is being spearheaded by a highly experienced management team comprising LA-based business leaders. Their deep-rooted networks and on-the-ground expertise in California are critical for establishing and nurturing relationships before, during, and after the Games, ensuring sustained success.
Timeline: Immediate action is paramount. Initiation in Q1-Q2 2026 is required to align with proven international models and to fully capitalize on the preparatory period leading up to LA 2028.
NZ House at Culver Steps
Amazon Studios
Adjacent to the New Zealand House
Culver City & Olympic Venues
Local Leadership Requirements
Program success requires Los Angeles-based leadership with established California business networks to bridge the two countries' business cultures.
Benefits of Local Leadership:
Network Access:
  • Established relationships with California business leaders
  • Direct connections to venture capital, corporate development, and industry groups
  • Credibility within California business community
Market Knowledge:
  • Understanding of California business culture and practices
  • Sector-specific expertise in key industries
  • Knowledge of regulatory and business environment
Operational Efficiency:
  • On-ground presence for meetings and relationship building
  • Real-time responsiveness to opportunities
  • Ability to facilitate introductions and follow-up
Cost Effectiveness:
  • Eliminates need for frequent NZ-California travel
  • Enables continuous engagement vs. periodic visits
  • Maximizes value of California network access
Risks of Remote Leadership
Primary Risk: Delayed Decision-Making
Risk: Delayed decision-making results in venue loss (to Australia) or insufficient lead time for quality programming
Mitigation: Immediate authorization for local execution with defined accountability framework
Secondary Risk: Cultural Disconnection
Risk: Cultural disconnection between New Zealand programming and U.S. audience expectations
Mitigation: Native U.S. business experience integrated throughout planning and execution
Recommendation: Immediate Authorization Required
  1. Defined budget allocation and spending authority
  1. Direct coordination channel to MFAT and MBIE
  1. Venue agreement authority for Upper Plaza and Laurel Grill
  1. Programming approval process with rapid turnaround
The infrastructure advantage New Zealand currently holds diminishes daily without activation commitment. This proposal provides the framework to convert venue access into commercial outcomes.
Leadership Structure:
Director:
  • Oversight of all program operations
  • Manages government contract and private partnerships
  • Leads business development activities
  • Coordinates with New Zealand stakeholders
Advisor:
  • Strategic guidance and network access
  • California business community connections
  • Advisory role to Director and management team
Core Management Team:
  • Business Development Manager
  • Marketing & Communications Coordinator
  • Administrative support
  • Temporary event staff during Games period
Our Ethos - Bridging US Expectations to NZ Experience
This model is to be led by Tim Dodd and Jill Brooks-Garnett, two LA-based NZ House donors who are proposing to form the steering committee and management team and take on these coordinating responsibilities.
Their combined local expertise in Los Angeles, strong connections to New Zealand, and proven community leadership position them well to navigate the Los Angeles business landscape and the New Zealand government and business relationships required to achieve this goal.
Jill Brooks-Garnett
  • NZ House donor and supporter
  • Los Angeles-based operations executive with local events network
  • Extensive investor and business network in New Zealand and the United States
  • SunAmerica Affordable Housing, Hunt Capital Partners, Alden Torch Financial, Redstone Creek Management, Mount Cook Line
  • USC Marshall School of Business, Board Member
  • USC Marshall, Wharton
Tim Dodd
  • NZ House donor and supporter
  • Los Angeles-based business leader with two decades US Media and Entertainment experience
  • Extensive Culver City and California civic and business leadership and network
  • Warner Bros., Time Warner Cable, Technicolor, Technicolor Ventures, Vinson & Elkins, Russell McVeagh
  • New Zealand Olympic Committee for LA28, Team Advisor
  • Duke Law, University of Canterbury, UCLA
  • International business development experience in Japan, Korea, France, Australia, Brazil
Gemma Leigh
  • Los Angeles-based Live Event Producer and Business Strategy
  • Experienced in delivering high-profile events at scale spanning entertainment, experiential, complex tech-enabled events and innovation.
  • Sphere Las Vegas, Madison Square Garden (NYC), Radio City Music Hall (NYC), TAP Event Technology, Advisor - ZURU Group
  • University of Otago
The Choice - What's at Stake
This section outlines the critical juncture we face, detailing the potential benefits of immediate action versus the significant risks of inaction regarding the SHOWCASE NEW ZEALAND initiative.
If We Act (Decision by Q2 2026):
  • Follow proven international model to success
  • Leverage Management Team's California presence and networks
  • Achieve measurable commercial outcomes for NZ companies
  • Establish sustained California market access platform
  • Generate 6-15:1 ROI over 5 years
If We Don't:
  • Miss unrepeatable market access opportunity
  • Insufficient lead time compromises program effectiveness
  • Concede ground to competing nations already executing (Switzerland investing CHF 8-12M)
  • Leave NZ companies without coordinated California market support
  • Forgo foundation for long-term California relationship
The Ask: - Set a Clear Path Forward:
Immediate Next Steps (Q1-Q2 2026):
  1. Government sources, industry groups, and private firms commit to funding shares
  1. Formally engage SHOWCASE NEW ZEALAND Management Team
  1. Empower Management Team to activate California networks
  1. Launch company selection process
  1. Target final funding commitments by end Q2 2026
Investment Required: NZD $6-8 million
  • Underwritten by combination of government sources, industry groups, and private firms
  • Reflects level needed to do this right based on international benchmarks
  • Comparable to Switzerland's investment for LA 2028
Timeline: Q1 2026-2033 (peak activity 2027-2029)
Expected Return: 6-15:1 ROI over 5 years
The Evidence says: SHOWCASE NEW ZEALAND, led by an LA-based Management Team with operational experience and investment in NZ innovation, can deliver measurable commercial outcomes and establish a sustained California market presence.
The Question Is: Will we make the investment to seize this opportunity while we still have sufficient lead time?
Return on Investment for New Zealand
Economic Impact Analysis and Assumptions*
This analysis projects the economic return to New Zealand from the LA 2028 business development program based on international precedents and conservative assumptions.
Key Assumptions
Participation Rate:
40-60 New Zealand companies across all tiers (based on Switzerland and Brazil precedent)
Success Rate:
30-40% of participating companies secure business outcomes (contracts, partnerships, investments) within 18 months post-Games
Average Deal Value:
$500,000-2,000,000 NZD per successful outcome (conservative estimate for tech, manufacturing, and creative sectors)
Economic Multiplier:
1.5x (standard multiplier for export-oriented business development)
Projected Economic Returns*
Direct Economic Impact:
Successful companies: 12-24 (30-40% of 40-60 participants)
Average deal value: $1,000,000 NZD (midpoint estimate)
Total direct business value: $12,000,000-24,000,000 NZD
With economic multiplier (1.5x): $18,000,000-36,000,000 NZD
Additional Benefits:
  • Market intelligence and relationships for all participants (valued at $50,000-100,000 per company)
  • Enhanced New Zealand brand visibility in California market
  • Tourism promotion during Games (estimated 5,000-10,000 additional NZ visitors)
  • Long-term California business network access
  • Knowledge transfer and capability building for NZ companies
ROI Calculation
6,500,000
Total Program Investment
$6,500,000 NZD
18,000,000
Conservative Economic Return
$18,000,000 NZD
2.8:1
ROI Ratio (Conservative)
2.9:1
11,500,000
Net Economic Benefit (Conservative)
$11,500,000 NZD
36,000,000
Optimistic Economic Return
$36,000,000 NZD
5.5:1
ROI Ratio (Optimistic)
5.8:1
29,500,000
Net Economic Benefit (Optimistic)
$29,500,000 NZD
Comparable Precedents
Brazil SEBRAE (Rio 2016):
Generated $45M+ in contracts for 1,200 companies. Per-company average: $37,500. Program cost estimated at $8-10M. ROI: 4.5-5.6:1
Switzerland House (Multiple Olympics):
Estimated ROI of 3-4:1 based on disclosed outcomes and $15-20M investment for LA 2028
Netherlands TeamNL:
Corporate partnership model generates estimated 2-3:1 return through sponsorships and business development
Based on international precedents and conservative assumptions, the LA 2028 business development programme is projected to deliver a minimum 2.9:1 return on investment for New Zealand, with potential returns exceeding 5:1 under optimistic scenarios. This excludes significant intangible benefits including brand visibility, tourism promotion, and long-term market access.
*All figures are estimates solely for the purposes of discussion.
Budget Overview: Public-Private Partnership Model
Funding Structure:
Government funds event infrastructure and operations. Private companies and industry groups fund business development services through participation fees.
Government-Funded Components*:
Total: $5,000,000 NZD
  • Venue rental and setup: $1,800,000
  • Food and beverage: $900,000
  • Entertainment and cultural programming: $400,000
  • Event logistics: $650,000
  • Core staffing during Games: $1,250,000
Government ROI: National brand visibility, cultural diplomacy, tourism promotion
Privately-Funded Components*:
Total Service Costs: $1,500,000 NZD
Staffing for Business Development Services:
  • Program Director - Pre/Post-Games (26 months)
  • Business Development Manager (26 months)
  • Marketing & Communications Coordinator (26 months)
  • Administrative Assistant (26 months)
  • Senior Advisor: Non-paid
Services Provided:
  • Pre-Games company preparation and market research
  • Strategic introductions to California networks
  • Business matchmaking and meeting facilitation
  • Post-Games relationship management (12 months)
Private Participation Tiers:
Tier 1 - Corporate Partners: [$75,000-150,000] per company
  • Comprehensive business development package
  • Premium networking and dedicated account management
  • 12-month post-Games support
Tier 2 - Industry Consortiums: [$200,000-400,000] per sector
  • Sector-wide programming and group matchmaking
  • Shared research and collective showcase presence
Tier 3 - SME Participants: [$15,000-35,000] per company
  • Basic business development support
  • Access to networking events and introductions
Revenue Target: $2,900,000-4,950,000 NZD
Revenue surplus can reduce government investment, enhance programming, or extend services.
Minimum Program Investment:
  • Government: $5,000,000
  • Private Services: $1,500,000
  • Total: $6,500,000 NZD
With private participation revenue, net government investment remains ~$5.00M while delivering full program outcomes.
*All figures are estimates solely for the purposes of discussion.
International Precedents: Proven Model
Three countries demonstrate the effectiveness of structured Olympic business development programs:
Brazil - SEBRAE Program (Rio 2016):
  • Business matchmaking for Brazilian SMEs
  • 1,200+ companies participated
  • Generated $45M+ in contracts within 18 months
  • Focused on pre-Games preparation and post-Games follow-up
Switzerland - Switzerland House (Multiple Olympics):
  • Innovation showcase for Swiss companies
  • Combines cultural programming with business networking
  • Targets technology, finance, and precision manufacturing sectors
  • Investing $15-20M NZD for LA 2028 program
  • Emphasizes year-round relationship building, not just event presence
Netherlands - TeamNL House:
  • Corporate partnership model (Heineken House)
  • Blends sports viewing with business networking
  • Creates informal environment for relationship building
  • Focuses on lifestyle, food/beverage, and sports technology sectors
  • Sustained engagement before and after Games
Common Success Factors:
01
Early start (18-24 months pre-Games)
02
Sector-specific targeting
03
Professional business development team
04
Sustained post-Games follow-up
05
Measurable outcome tracking
The Critical Role of Sector-Specific Coordination
Success requires coordinated business development across three phases:
Pre-Games Phase
(18-24 months before):
  • Identify target companies by sector
  • Assess market readiness and business objectives
  • Conduct market research on California opportunities
  • Facilitate strategic introductions to California networks
  • Prepare companies for specific business meetings
During Games
  • Host showcase venue with sector-specific programming
  • Facilitate pre-scheduled business meetings
  • Provide networking events with California decision-makers
  • Enable deal discussions in professional setting
Post-Games Phase
(12 months after):
  • Manage continuation of business relationships initiated
  • Facilitate ongoing negotiations and deal closure
  • Track and report outcomes and measure results
  • Maintain California network connections
Why Sector Coordination Matters:
Generic networking produces minimal results. Targeted, sector-specific matchmaking with prepared companies and pre-qualified California contacts generates measurable business outcomes.
Showcase Event Operations During the Games
Physical Layout and Daily Programming at Amazon Studios
The Showcase New Zealand venue at Amazon Studios will operate as a sector-focused innovation hub throughout the Olympic Games period (July 14 - August 2, 2028). The space is designed to facilitate targeted business engagement through dedicated sector zones and a structured daily programming schedule.
Physical Space Layout
The venue will be organized into distinct sector zones, each showcasing New Zealand companies and innovations in specific industries:
Technology & Software
AI, SaaS, cybersecurity, and digital innovation companies with demo stations and meeting areas
Advanced Manufacturing
Precision engineering, aerospace components, commercial space industry, and industrial technology with product displays
Creative Industries
Film, animation, gaming, and digital media with screening capabilities and portfolio presentations
AgriTech & Food Innovation
Sustainable agriculture technology, food processing, and specialty food products with tasting areas
Clean Energy & Sustainability
Renewable energy, environmental technology, and circular economy solutions with interactive displays
Health & Biotech
Medical devices, pharmaceuticals, and health technology with private consultation spaces
Each sector zone includes: Company display areas, Meeting spaces for one-on-one discussions, Product demonstrations or interactive exhibits, and Branded materials and digital presentations
Sample Daily Programming Schedule
Each sector will have a featured presentation on the main stage daily, rotating through different time slots to accommodate attendees' Olympic viewing schedules.
01
9:00 AM
Technology & Software Sector Presentation (45 minutes)
02
11:00 AM
Advanced Manufacturing Sector Presentation (45 minutes)
03
1:00 PM
Creative Industries Sector Presentation (45 minutes)
04
3:00 PM
AgriTech & Food Innovation Sector Presentation (45 minutes)
05
5:00 PM
Clean Energy & Sustainability Sector Presentation (45 minutes)
06
7:00 PM
Health & Biotech Sector Presentation (45 minutes)
Time slots rotate daily so each sector presents at different times throughout the Games period, ensuring California business leaders can attend their sector of interest regardless of Olympic event schedules.
Presentation Format
1
Sector Overview (10 minutes)
Industry landscape and New Zealand's competitive advantages
2
Featured Company Presentations (25 minutes)
3-5 companies present innovations and business objectives (5 minutes each)
3
Q&A and Networking (10 minutes)
Audience questions and informal introductions
Audience Targeting and Invitation Strategy
Pre-Games outreach (3-6 months before) ensures the right California decision-makers receive invitations and schedules:
Sector-Specific Targeting
Identify California investors, corporate development executives, and industry leaders by sector through business development team's network
Personalized Invitations
Send customized invitations highlighting relevant sector presentations and companies aligned with recipient's interests
Advance Scheduling
Provide complete 19-day schedule showing all sector presentation times, allowing attendees to plan around Olympic events
VIP Access Passes
Issue tiered access passes (full access, sector-specific, or day passes) based on engagement level and business potential
Digital Calendar Integration
Provide calendar files and mobile app access for easy schedule management
Pre-Event Briefings
Offer optional pre-Games video calls or materials introducing featured companies to confirmed attendees
Supporting Activities Throughout Each Day
Continuous sector zone access for browsing and informal meetings (8 AM - 9 PM daily)
Scheduled one-on-one business meetings in private meeting rooms (pre-arranged through business development team)
Networking receptions following evening presentations (7:45 PM - 9:00 PM)
Olympic viewing areas with New Zealand athlete coverage between presentations
Food and beverage service featuring New Zealand products throughout the day
Live streaming of presentations for remote participants unable to attend in person
Attendance Tracking and Follow-Up
The business development team will track engagement to facilitate post-Games follow-up:
01
Check-in system captures attendee information and sector interests
02
Meeting scheduling system books follow-up conversations during or after Games
03
Digital engagement tracking shows which companies and presentations generated most interest
04
Post-event survey captures feedback and business development opportunities
05
Immediate follow-up within 48 hours for high-priority connections
06
Structured 12-month post-Games relationship management program
This structured approach ensures California business leaders can efficiently engage with New Zealand companies in their sectors of interest, while the rotating schedule accommodates Olympic event attendance. The combination of sector-focused physical space, predictable daily programming, and advance outreach maximizes business development outcomes during the Games period.
Exploring Showcase NZ: A Collaborative Vision for Global Business Opportunities at LA 2028
We're envisioning a premium hospitality platform designed to foster strategic brand elevation, cultivate meaningful relationships, and explore measurable business outcomes during the world's most-watched sporting event. We're eager for your input on how we can best achieve these goals.
200+
Potential Countries Represented
We anticipate access to decision-makers and influencers from over 200 countries during 17 days of unparalleled international focus. How can we best facilitate connections with these diverse delegations?
17
Envisioned Days of Activation
We're exploring an extended engagement window to build meaningful relationships and showcase your brand's alignment with excellence. What length of activation would be most beneficial for your objectives?
$5M+
Estimated Combined Decision Authority
Our goal is to curate a guest strategy targeting executives with substantial procurement and partnership authority. What kind of profiles would you value most in this context?
Fostering Access to High-Value Audiences: A Discussion
Who Might Attend LA 2028
We envision our venue attracting key stakeholders such as Fortune 500 C-suite executives, international investors and venture capitalists, entertainment industry leaders shaping global content, government officials and diplomatic representatives from many nations, and tier-1 media outlets with worldwide reach. This isn't intended for a general audience—it's about creating a highly qualified pipeline of potential decision-makers. We welcome your thoughts on who you'd most like to engage.
Showcase NZ's Proposed Strategic Approach
  • We're exploring a curated invitation system prioritizing quality relationships over crowd size. What are your thoughts on this approach?
  • We envision sector alignment with New Zealand's competitive advantages in technology, agriculture, creative industries, and sustainability. Does this align with your interests?
  • We're planning pre-event relationship mapping and targeted outreach to key prospects. Do you have suggestions for this process?
  • Our aim is sophisticated lead qualification to ensure meaningful connections. How can we refine this for you?
  • We're considering structured follow-up protocols to convert introductions into partnerships. What kind of support would be most valuable here?
Partnering for Professional Execution
We understand your brand reputation relies on flawless execution. Our experienced team is exploring how to bring proven expertise in major event production to ensure every detail reflects the excellence our partners envision. We'd appreciate your feedback on our proposed approach.
Experienced Leadership & Support
Our management team has a strong track record in delivering high-stakes international events, and we envision them bringing this expertise to Showcase NZ. We're exploring how dedicated project managers, operations specialists, and venue professionals at our premier Culver City facility, backed by comprehensive contingency planning, could support your participation. What are your key support needs?
Envisioning World-Class Programming
We're exploring partnerships with renowned New Zealand chefs to create unforgettable culinary experiences featuring award-winning wines and craft beverages. Daily cultural performances showcasing Māori heritage and contemporary artistry, alongside thought leadership forums, could position your brand alongside industry luminaries. What programming elements would you find most engaging?
Exploring Sponsorship Value Propositions
Potential for Brand Visibility & Strategic Association
We're considering various ways to enhance your brand's presence and association, including:
  • Premium interior logo placement throughout the Showcase NZ venue (fully IOC compliant)
  • Association with New Zealand's global reputation for innovation and sustainability
  • Exclusive VIP hosting opportunities for your key clients and prospects
  • Thought leadership speaking platforms at daily programming
  • Professional content creation and amplification across social channels
Which of these resonate most with your brand objectives?
Proposed Tiered Investment Packages
We're exploring a tiered structure, and welcome your feedback on these potential levels:
Platinum Level: Primary branding position, daily hosting privileges, keynote speaking opportunities, maximum guest allocation
Gold Level: Prominent venue branding, hosting privileges, panel participation, priority networking access
Silver Level: Strategic branding placement, dedicated guest allocation, full networking benefits
All packages could be customizable for sector-specific activation aligned with your business objectives. What bespoke elements would you value?
Discussion on Business Development & Measurable ROI
We envision going beyond traditional sponsorship visibility by developing a relationship-building infrastructure designed to generate qualified leads and facilitate concrete business outcomes. How can we best structure this to meet your needs?
Strategic Networking Architecture: Ideas for Collaboration
We're exploring the following:
  • Pre-scheduled meetings with qualified prospects matching your target criteria
  • Industry-specific roundtables in technology, entertainment, agriculture, and sustainability sectors
  • Facilitated speed networking with vetted international buyers
  • Private VIP reception access for sponsors and their priority guests
  • Comprehensive post-event follow-up support and warm introductions
What networking formats would be most impactful for you?
Content & Media Amplification: Opportunities for Engagement
We're considering:
  • Professional video content showcasing your company's innovation narrative
  • Press release distribution through official New Zealand government channels
  • Daily social media features highlighting sponsor participation and thought leadership
  • Multiple speaking opportunities integrated into programming schedule
  • Full access to event photography and broadcast-quality b-roll for your marketing assets
How can we best amplify your story to a global audience?
The Halo Effect: Exploring Premium Brand Association
We believe that smart partnerships create powerful associations that can elevate your brand in the minds of global stakeholders, extending beyond logo placement. We invite you to discuss how a partnership with Showcase NZ could achieve this for your brand.
Innovation Leadership Potential
How could aligning your brand with New Zealand's world-leading advances in clean technology, agricultural innovation, and digital solutions transform your industry globally? We're exploring the potential for association with a nation recognized for punching above its weight in R&D and commercialization.
Cultural Authenticity & Connection
We envision connecting with the power of Māori cultural heritage, contemporary artistic excellence, and authentic storytelling that resonates across cultures. How might New Zealand's creative sector, commanding international respect and premium positioning, enhance your brand narrative?
Culinary Excellence & Impressions
Our showcase experiences could feature award-winning New Zealand wines recognized globally, sustainable cuisine from celebrated chefs, and collaborative gastronomic innovation. What kind of culinary impressions would you like to create with high-value guests?
Ecological Values & Brand Differentiation
How might demonstrating commitment to sustainability through partnership with a nation leading in conservation, clean energy adoption, and environmental stewardship provide competitive differentiation for your brand? We see significant potential in the clean/green brand association.
Operations Excellence: Designing a Seamless Sponsor Experience
We recognize that your participation would represent a significant investment. We're actively designing our operational infrastructure to ensure you receive maximum value with minimum friction, and we'd love your input on this process.
1
Dedicated Partnership Management: Your Thoughts?
We envision each sponsor receiving a dedicated liaison managing all aspects of your participation, with clear deliverables, timelines, and regular communication to ensure alignment. How can we best structure this support for you?
2
Professional Event Infrastructure: What's Important to You?
We're planning fully insured and permitted operations, comprehensive security protocols and credentialing systems, broadcast-quality AV and technical infrastructure, and full accessibility compliance and inclusive design. Are there any other infrastructure elements critical to your success?
3
White-Glove Logistics: Input Welcome
We're exploring coordinated load-in and load-out, on-site technical support and rapid troubleshooting, and integrating sustainability practices into all operations, striving for professional standards worthy of New Zealand's international reputation. What logistical considerations are top of mind for you?
4
Results Documentation: What Metrics Matter Most?
We aim to provide post-event impact reporting with quantified metrics demonstrating your return on investment, including attendance analytics, engagement data, media impressions, and lead generation outcomes. What specific data would be most valuable for your internal reporting?
LA 2028: A World Stage for Shared Vision?
Over seventeen days, global attention will converge on Los Angeles. How might New Zealand collaboratively explore this moment to showcase innovation, culture, and business excellence with partners?
3.5B
Potential Global Viewers
Envisioning unprecedented reach as billions tune in. How might we leverage this moment for strategic brand positioning and relationship building at scale?
85%
Anticipated C-Suite Attendance
Could a dedicated venue attract senior decision-makers with actual procurement authority, ensuring high-value interactions?
68%
Projected International Guests
We anticipate that a significant majority of attendees could represent markets outside the United States, offering direct access to global business development opportunities. What potential does this hold?
Cross-Cutting Themes: Exploring New Zealand's Collaborative Showcase
We're exploring how every element of a potential Showcase NZ could reinforce New Zealand's unique value proposition—a small nation aspiring to deliver outsized impact through innovation, cultural richness, and unwavering commitment to excellence.
Innovation Excellence
New Zealand consistently ranks among the world's most innovative economies despite our small population. We're leaders in agritech, clean energy, digital solutions, and biotechnology—industries shaping the future. How might partners align with this innovation narrative, demonstrating forward-thinking choices?
Cultural Richness
Māori heritage provides profound cultural depth, while contemporary New Zealand creativity influences global entertainment. How might daily performances create emotionally resonant experiences that guests remember long after the Games?
Premium Food & Beverage
Award-winning New Zealand wines compete with the world's finest. Our sustainable cuisine philosophy, celebrated chefs, and craft beverage producers aim to create culinary experiences that impress. How could this enhance client entertainment and relationship building?
Ecological Leadership
New Zealand's clean, green brand is backed by substantive conservation achievements, renewable energy leadership, and policy prioritizing sustainability. How could this association offer competitive differentiation as stakeholders increasingly value environmental responsibility?
Strategic Positioning: Proximity to NZ House, Exploring Distinctive Roles
Complementary but Unique Positioning
We see our proximity to the official New Zealand Olympic Committee hospitality house as strategic—not competitive. While NZ House aims to serve athletes, officials, and the Olympic family, Showcase NZ intends to target commercial stakeholders, government decision-makers, and business development prospects.
This positioning could create synergy: Olympic excitement might drive foot traffic and global attention, while Showcase NZ could channel that energy into structured business outcomes. Guests might experience the full spectrum of New Zealand excellence—athletic achievement at NZ House, and commercial innovation at Showcase NZ.
The envisioned result is a comprehensive brand presence within the Olympic footprint, with each venue potentially serving distinct but complementary strategic purposes. We welcome your input on how best to achieve this synergy.
Los Angeles: A Gateway for Engagement?
LA isn't just a host city—it's the epicenter of entertainment, technology, international trade, and cultural influence. The city's role as America's Pacific gateway makes it an ideal location for New Zealand to explore deepening relationships with the world's largest economy.
Proximity could create possibility. We're exploring how face-to-face meetings during LA 2028 might launch partnerships that would typically take years to develop through traditional channels. What opportunities do you see here?
Building a Legacy That Extends Beyond the Closing Ceremony
We believe the true measure of sponsorship success extends beyond the Games. Showcase NZ is designed as a platform to foster lasting business relationships, elevate brand perception, and open ongoing commercial opportunities. We're keen to discuss how we might collectively build this enduring legacy.
1
Pre-Games (6 months prior)
We envision relationship mapping commencing, with partners receiving prospect lists matching their target criteria. How might pre-event outreach and meeting scheduling ensure your team arrives with confirmed appointments, not hoping for chance encounters?
2
During Games (17 days)
Daily programming could create multiple touchpoints with key prospects. Your hosting privileges might allow you to entertain clients in a premium environment, while speaking opportunities could position your executives as thought leaders. How do you see your involvement during this period?
3
Post-Games (6-12 months)
We're exploring structured follow-up support to help convert introductions into partnerships. This could include facilitating warm handoffs, providing ongoing networking access within the New Zealand business community, and documenting outcomes. What metrics would be most valuable to you for demonstrating measurable ROI?
4
Long-Term Relationship
Partners might establish enduring connections with New Zealand government agencies, trade organizations, and business networks—potentially creating ongoing market access and partnership opportunities well beyond 2028. What long-term engagement possibilities are you most interested in?
Why Consider Partnering with Showcase NZ?
Precision Targeting Potential
How might we help you access the exact stakeholders you need, not general crowds? Our curated approach aims to ensure every interaction has potential commercial value.
Relationship Building Infrastructure
We're exploring not just creating networking opportunities, but actively facilitating introductions, scheduling meetings, and providing follow-up support to help convert contacts into contracts. What support would be most valuable to you?
Premium Association Opportunities
How could aligning your brand with Olympic excellence, New Zealand innovation, and sustainability leadership create powerful perceptual advantages with stakeholders?
Exploring Measurable Results
We aim to document outcomes with quantifiable metrics: meetings held, leads generated, media impressions earned, and partnerships formed. What kind of ROI reporting would best serve your leadership?
Exploring Next Steps Together
Sponsorship inventory is expected to be limited by venue capacity and our commitment to maintaining an exclusive, high-quality experience. We invite early engagement to discuss potential partnership tiers and explore collaborative opportunities.
01
Initial Consultation
We'd be pleased to schedule a confidential discussion to explore how a potential Showcase NZ partnership might align with your business development objectives and brand positioning goals. How can we best support this initial conversation?
02
Collaborative Proposal Development
We aim to develop a detailed sponsorship package tailored to your sector, target audiences, and desired activation approach, including investment considerations and projected outcomes. What key elements would you like to see included?
03
Partnership Agreement & Planning
Should we proceed, we would finalize terms, deliverables timeline, and success metrics. A dedicated sponsor liaison would then begin immediate coordination to maximize your investment. What are your key priorities for this planning phase?
04
Pre-Event Activation Strategy
We envision relationship mapping commencing six months prior, with prospect identification, targeted outreach, and meeting scheduling to ensure you arrive with confirmed high-value appointments. How can we best customize this for your objectives?

Limited Availability & Call for Input: To maintain the exclusive, high-quality experience we envision for partners, we anticipate accepting a maximum of 12 partnership commitments across all tiers. Early engagement is strongly encouraged to help shape your preferred positioning and maximize pre-event planning time. We welcome your feedback on this approach.
The Moment to Explore is Now
LA 2028 represents a once-in-a-generation opportunity to explore positioning your brand on the world's largest stage, building relationships with global decision-makers, and demonstrating alignment with the values that matter most to tomorrow's stakeholders: innovation, sustainability, cultural respect, and professional excellence.
New Zealand is keen to collaboratively showcase our best. The question is: how might your brand be part of this story, and what vision do you bring to this conversation?
Culver Theater to Host NZ Film Festival
Athletes don't just stay in Los Angeles—they step directly into a vibrant piece of New Zealand, enhancing their pride and connection throughout their Olympic journey.
By integrating world-class hospitality at NZ House with an exciting New Zealand cultural experience in the adjacent plaza, this creates a seamless and holistic environment.
Benefits for Athletes and Families:
Proximity to Entertainment & Culture
Just steps from their base at NZ House within the Culver Hotel, athletes and their families can easily step out into the vibrant plaza area. Here, they can immerse themselves in premium New Zealand entertainment, film screenings, and cultural programming.
Authentic NZ Food & Beverage
Access to genuine New Zealand cuisine and beverages, providing comfort and connection to home during the intensity of competition.
Pride in National Achievement
Athletes will witness firsthand a vibrant celebration of New Zealand's culture, creativity, and achievements right outside their temporary home, fostering immense national pride.
Family-Friendly Environment
A welcoming space where families can gather, celebrate, and experience the best of New Zealand culture together.
Cultural Connection
Immersion in New Zealand's heritage and contemporary achievements helps athletes feel supported and connected to their national identity during competition.